LEARN MORE ABOUT
MEASURE EE

Measure EE modernizes Santa Rosa’s business license tax for the first time since 1990, strengthening a funding source that will preserve and enhance community services. Measure EE limits license tax fees for small businesses, and caps business license taxes to $10,000 annually for the city’s largest businesses, adjusted annually for inflation – generating an estimated $3 million each year to help fund essential city services. Learn about the key benefits and ways this measure could shape the future of our community.

Measure EE: Ensuring Santa Rosa Businesses Equitably Support Essential City Services

Measure EE ensures the largest businesses in Santa Rosa contribute their fair share to maintaining and enhancing essential services and our quality of life – generating essential revenue needed to support critical infrastructure and public services without increasing taxes on individual residents. The ballot question that will appear before Santa Rosa voters this fall asks:

To maintain locally controlled funding for services, such as repairing potholes/maintaining streets; maintaining youth violence prevention, drug/gang intervention programs; keeping city parks clean safe/well maintained; and improving wildfire prevention/preparedness, shall City of Santa Rosa’s general business tax measure be adopted increasing the maximum tax, adjusting rates and taxing short-term rental businesses, as described in the voter pamphlet, providing $3,000,000 annually, until ended by voters, with all funds staying local?

Why Measure EE Matters:

Modernizes Santa Rosa’s Business License Tax for the First Time Since 1990. As Santa Rosa has grown and changed over the years, Measure EE adapts to changing times in a modest but measured way: requiring Santa Rosa’s largest businesses to pay up to $10,000 annually for their business license, adjusted for inflation.

Protects Residents from Future Tax Increases. Measure EE helps secure necessary funds by requiring businesses to equitably contribute to essential city services, reducing the need for future tax increases on homeowners and residents.

Invests in Our Community’s Future. Funds generated from Measure EE will be used for repairing potholes, maintaining 512 miles of local streets, and ensuring city parks stay clean, safe, and well-maintained.

Enhances Our Quality of Life. The investments made from Measure EE funds are vital for the safety and well-being of residents and for preserving the beauty and accessibility of our public spaces.

Supporting Measure EE means investing in a more resilient, vibrant Santa Rosa where everyone shares in the responsibility of maintaining our community.

Together, we can ensure Santa Rosa remains a place we’re all proud to call home.

Vote Yes on Measure EE!

Support Measure EE